Areandina

A brand like a friend

Areandina is a private university based in Bogotá that operates throughout Colombia and offers a wide range of courses for students from all educational backgrounds.

How do you design a brand that communicates across target groups at a uniform level?

Through a multi stage process both the brand position and identity of Areandina had been clarified and the brand subsequently established as a “friend you can rely on.”

To strengthen this approach as a brand idea we further developed a sympathetic and playful typeface that represented both openness and humanity to support the educational story of Areandina.

Before
After
Custom-made brand typeface Areandina Voz

Digital brand guideline

Documentation

Contact

Frankfurt

frankfurt@whybrand.com
+49 69 24 74 73 10

Berlin

berlin@whybrand.com
+49 30 23 25 61 60