Areandina is a private university based in Bogotá that operates throughout Colombia and offers a wide range of courses for students from all educational backgrounds.
How do you design a brand that communicates across target groups at a uniform level?
Through a multi stage process both the brand position and identity of Areandina had been clarified and the brand subsequently established as a “friend you can rely on.”
To strengthen this approach as a brand idea we further developed a sympathetic and playful typeface that represented both openness and humanity to support the educational story of Areandina.
Custom-made brand typeface Areandina Voz
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