Ilumno is a network of renowned private universities that promotes the development and advancement of education through state of the art services, processes and technologies.
How do you position a network of private universities within Latin America and identify the best branding for an ambitious, educational corporation?
After we had analysed all of llumno’s university locations throughout Latin America we then defined a position and identity for the brand in a multi stage workshop process. A “gateway to a better future” brand idea was subsequently developed that today forms the foundation on which llumno’s corporate design is centred.
Gateway to a better future
Soon after the final presentation the Ilumno network began to implement its new corporate identity.
»Being immersed amongst the educational market of Latin American had been particularly exciting as it was highly dynamic and functioned differently to that in Europe. Brands were in fierce competition with each other in order to win favour with those students whose mission was ›Quality of Life‹.«
Dr Christian Kosfeld, Managing Partner
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