MAN Engines develop, manufactures and sells pioneering diesel and gas engines of excellent quality. MAN Engines offers decades of industry experience and the expertise for a wide range of assembly situations and load profiles; ranging from products for commercial vehicles, power generation and cogeneration, or drives for agricultural machinery, rail, water or special-purpose vehicles.
How do we create a distinctive campaign for a business unit with a strong corporate brand?
The campaign for MAN Engines uses the brand system of MAN Truck & Bus. The uniqueness of the adverts is achieved by a special image style.
The layout system
»The campaign we developed for MAN Engines makes use of MAN Truck & Bus’ layout system and imagery, yet it has a very high level of autonomy, which is created by an additional product image and an image perspective found specifically for MAN Engines.«
Raimond Radtke, Creative Director
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+49 30 23 25 61 60
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