UVA – Universidade Veiga de Almeida

A university in Brazil becomes a brand

UVA, the Universidade Veiga de Almeida in Rio de Janeiro, is one of the city’s leading private universities. Operating across four locations and with its own health care centre, it greatly contributes to the educational infrastructure of the city.

How can systematic branding improve the success of a university?

We literally interpreted the university as “a starting point for a better future” and translated this into a strong, lively and optimistic brand. As well as strategic brand and design tasks we also developed a guidance and orientation system throughout the university’s 8 campuses across Rio de Janeiro.

Our brand idea


Inspired by the brand idea “a starting point for a better future” we further developed both the appearance and feel of a new UVA.

Brand book


»We used the brand idea ›a starting point for a better future‹ to illustrate that UVA was clearly distinguishable from Rio’s more conservative competition and that it was forging its own path.«

Dr Christian Kosfeld, Managing Partner



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