PROFILE

WHYBRAND IS AN OWNER-MANAGED BRANDING AGENCY WITH OFFICES IN FRANKFURT, BERLIN AND MUNICH. WE TRANSFORM IDENTITIES BY DESIGNING BEST-IN-CLASS EXPERIENCES, LED BY STRATEGIC FORESIGHT AND DRIVEN BY STRONG CREATIVITY. ALL OF THIS IN AN EFFORT TO FOSTER MEANINGFUL RELATIONSHIPS WITH PEOPLE – WORLDWIDE.

Whybrand works with excellent strategists and highly motivated creative minds.

Whybrand has a balanced mix of national and international customers and projects.

Whybrand believes that solutions must be visible, palpable, and tangible.

Whybrand works according to customer needs, not according to industry.

Whybrand does not believe in predefined processes. Instead, we ask why.

BRAND
STRATEGY

What’s the idea behind the brand? Where does the brand stand today? What’s its context? What do the relevant stakeholders think? Where is the brand headed? Whybrand defines each brand’s DNA and translates it into big ideas with maximum impact.

Brand Management Consulting
Market Research & Analytics
(both quantitative and qualitative)
Brand Portfolio & Brand Architecture
Brand Positioning & Brand Identity
Brand Communication Strategy
Trend Research Design

BRAND
Design

What strategic ideas underpin the brand? What is the brand’s distinguishing personality? How do the elements combine to form a cohesive brand, across all media and for all parties concerned? Whybrand develops stand-out brand experiences: internationally designed, consistently expressed, and perfectly executed.

Brand Personality & Creative Idea
Naming & Claim Development
Voice & Content
Logo & Corporate Design
Editorial Design
Corporate Publishing
Interactive Design
Brand Spaces
Packaging Design

BRAND
Experience

How does the brand evolve, internally and externally? How can we implement and manage the brand – regionally, internationally, and on all touch points? What is the interplay between strategy, creativity and technology? Whybrand provides operational support for a consistent brand experience: compelling, powerful, sustainable.

Brand Implementation & Rollout
Go-to-Market Strategy
Brand Engagement
Employer Branding
Change, Brand & Image
Communication
Financial Communication
Brand Books & Brand Guidelines
Brand Management Platforms
Brand Monitoring

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Brands that trust in us

Meet the Partners

Meet the Partners

The Whybrand management team are proven experts in branding and design. We can boast outstanding expertise and many years of experience in each of our areas. In creating a well-structured agency team, we have laid a solid foundation for our ambitious corporate and growth strategy. Left to right: Prof. Dr. Alex Buck, Dr. Christian Kosfeld, Friederike Biegel, Benjamin Klöck

We are looking forward to working on joint projects, Your job application, or just a coffee together — get in touch!

hello(at)whybrand.com
+49 69 24 74 73 10