PROFILE

Brand origination is where it all starts. The brand genesis, the big bang! This is where the journey begins. Every experience stems from this inception, and from this moment on, brand and customer become inseparable. Customer journeys are crafted by it, the endless story of communication and interaction originates.

BRAND ORIGINATION AND TRANSFORMATION ISN’T ONLY CONCEIVED BY UNDENIABLE FAITH IN AN IDEA. SIMULTANEOUSLY IT NEEDS EXACTLY THE OPPOSITE: A STRUCTURE AND ORDER THAT CAN BE FOLLOWED. A PROCESS WITH STRICT REQUIREMENTS, PROVEN METHODS AND TOOLS, AND BINDING RESULTS.

Originating and transforming brands requires a sure hand in a whole wide range of skills and tools – tools that safeguard a coherent and integrated approach.

  • Data Insights and Analytics
  • Market and Benchmark Analysis
  • Brand and Product Positioning
  • Brand Identity Framework
  • Communication and Channel Strategy
  • Corporate Language
  • Digital Media Strategy
  • Content Strategy
  • Brand Architecture
  • Brand Monitoring
  • Trend and Innovation Scouting
  • Visual Identity
  • Brand Ideation
  • Naming
  • Process and Functional Design
  • UX, UI and Brand Design Systems
  • Motion and Sonic Design
  • Experience Space Design
  • Employer Branding
  • Brand Consulting
  • Change Communication
  • Culture, EVP and Employee Engagement 
  • Image Communication 
  • Libraries and Playbooks
  • Roll Out Management
  • Content and Asset Management
  • Editorial Services
  • Strategic Storytelling
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Brands that trust in us

Meet the Partners

Friedericke Biegel
Friedericke Biegel
Managing Partner
Prof. Dr. Alex Buck
Prof. Dr. Alex Buck
Senior Partner
Dr. Christian Kosfeld
Dr. Christian Kosfeld
Managing Partner
Benjamin Klöck
Benjamin Klöck
Managing Partner

We are four partners, who have been successfully originating brands all over the globe, and by doing so, have acquired an unrivalled depth of knowledge and hands-on experience. Together with us you get a winning team of multicultural, multi-disciplinary dreamers, thinkers and doers who transform every brand into an extraordinary experience.

We are looking forward to working on joint projects, Your job application or just a coffee together — Get in touch!

hello(at)whybrand.com
+49 69 24 74 73 10