EXTENDING INTO
ANOTHER DIMENSION

The BARTEC
EXperience World

As a global partner and leading expert for safety, regulatory compliance, and outstanding performance in hazardous areas, BARTEC offers a broad portfolio of products, services, and integrated solutions.

All technical information is currently provided via website and social media. The question that arose was how to create an informative and inspiring virtual environment beyond this, a 360° experience that vividly shows BARTEC in its entirety and thus increases brand awareness as a modern and digital company, promotes solution expertise and attracts new customers.

Our Task

To take customers, employees and business partners into a wonderland of assorted applications, making the best of BARTEC visible and tangible. Functionally, to create a platform

  • – acting as a trade fair feature or digital twin
  • – serving as a frame for digital sales communication and for lead generation
  • – providing the possibility of unaccompanied and guided tours 24/7
  • – comprising a framework for live communication and video

The Map

Across the spectrum of BARTEC’s industries – from oil & gas, manufacturing & logistics, food & beverage to chemicals, pharmaceuticals, energy, one can follow a guided “linear” tour through the world, or jump directly to certain industries or stations of interest.

The Launch

ACHEMA 2022 marked the successful launch of the BARTEC EXperience World. Thousands of users explored the unique hybrid setup – online and on-site. This coupling of physical and virtual engagement showcases the power of flexibility and new levels of direct interaction on a global scale. Accessible to everyone, at any time.

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The Environment

Within the BARTEC EXperience World, one can discover exciting applications and selected solutions, or take a look at in-depth information on individual products and offers. If of interest, the visitor will also find information about the company, brand foundations and beliefs, and can learn more about service offers like the BARTEC Academy or the Partner Program.

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Inside a Station

The world can be discovered from one position within a 360° sphere. Info hotspots provide details on selected products and solutions. Different areas of the island form the visual background.

The high-quality, 3D-rendered environment has a reduced color spectrum, in which important areas are highlighted. The evening sun illuminates the space in a warm light. Soft background sounds support the atmosphere.

Dr. Martin Schefter<br><span>Chief Executive Officer<br>BARTEC</span>

“We see ‘live communication’ to be largely supplemented by digital formats of communication. As a response, the market is flooded with virtual trade show offerings and events. Many of which appear of little benefit or quality to the customer.

With the help of Whybrand, we have taken a consistently different path, and created a communicative sales platform that is unparalleled in the industry – a 360° environment which is 100% on brand, directed to different stakeholder needs, and in the end also fun to use.”

Dr. Martin Schefter
Chief Executive Officer
BARTEC

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