Data is an enabler, technology is an amplifier, but creativity is the piece that drives differentiation. All three must be in play. Across all disciplines, our striving for creative excellence is critical and sets us apart. For outstanding results that are differentiating and convincing.
Whether B2B or direct to consumer, we always understand our work as designers with the same aspiration: outstanding! Bold in concept and uncompromising in implementation, we find individual solutions for brands we serve. Digital or analog, in physical or virtual space. Brands and their touchpoints have no boundaries.
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The answer to increasing and complex customer requirements is 360-degree solutions that cover all the necessary competencies. With this goal in mind, the Mainz-based media and service company VRM is merging its shareholdings in the digital agencies MPM and Electronic Minds, as well as the portfolio of the company’s subsidiary VRM Digital Communications to form a strong alliance called RYZE Digital. Whybrand was asked to develop the brand of the new agency and is responsible for its brand strategy, its name as well as the brand design.
Founded in the early 20th century and successfully led into the future, Wöhner Industries is today the home of several successful industrial companies. We took up the challenge and developed a brand design that gives each company its individual place, and at the same time gives the holding company a coherent overall image.
Dreiv is a digital learning system for driver training. It is interactive and features a wide range of media that make learning a fun experience for driving students. We were asked to accompany this young and agile company to turn a product into a brand and to successfully enter the German market. We were responsible for the brand strategy, the development of the name, and a brand design that appeals to both students and instructors.
Future Systems is the place to go for ambitious technical developments for the electrical industry. The start-up develops and patents product innovations – on its own or as contract work. The design is characterized by old copperplate engravings of product innovations from the time of the first industrial revolution in combination with modern striking colors, shapes, and fonts. It underlines the company’s slogan: Creating innovations for the next generations.
Pumpsystems is a specialist manufacturer of particularly powerful and efficient pumps that work with the special technology of the wobble ring. These are characterized by the particularly gentle pumping of viscous media. The thick liquid managed to become part of the design and characterizes the company's appearance with its distinctive KeyVisual.