The seamless integration of internal and external stakeholders is the most effective means of brand management. Those who are integrated feel they are taken seriously. Those who understand can act accordingly. We create digital and analog formats and tools to enable participation in the brand. Asked as identity engineers, we take responsibility for designing a brand’s authentic activities and the values it holds, supporting the company leaders and all the key players in entering unexplored areas and mastering unseen challenges.

Our Task

Linde Material Handling continues to evolve from a manufacturer of forklift trucks and warehouse equipment to a leading provider of material flow solutions. For more than eight years, we have been accompanying Linde in this steady transformation – providing support in the areas of brand strategy, brand management and brand design.



Ever-changing contexts, touchpoints, and needs require ongoing development and learning. The most effective way to achieve this is the seamless integration of stakeholders – to do this, we turn employees into brand ambassadors and let them participate in the brand’s success.


Growing together

To support Linde Material Handling’s marketing and communications experts, we regularly conduct interactive training formats and workshops on brand and design – locally and internationally, on-site and remote.

Janina Christian<br><span>Senior Communication Manager<br>Linde Material Handling </span>

“Around 13,000 employees can have a huge impact as brand ambassadors. Above all, sales and service technicians – who are close to our customers every day – make our brand visible and come alive.”

Janina Christian
Senior Communication Manager
Linde Material Handling

Jan Aulbach<br><span>Brand Director<br>Whybrand</span>

“Working with Linde Material Handling is always exciting and very rewarding: Linde Material Handling employees live their brand. We experience this in the commitment and motivation of everyone involved. In collaboration, we always find new solutions – both from a strategic perspective but also for very specific applications – and can help to move the corporate brand forward.”

Jan Aulbach
Brand Director

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