CLEAR STRATEGIC
RIGOR
PHARMANOVIA
We are witnessing a tremendous rise in the amount and diversity of data exchanges with brands. The assimilation of data towards an integrated closed-loop system will increasingly provide the ability to generate holistic consumer and market understanding. But understanding alone isn’t sufficient. A passionate strategist aims for the utmost when transforming identities – whether they’re sharp, decided, and crystal clear, or warm, familiar, and cozy. Depending on the task and the strategic setup.
Our Task
Atnahs/Pharmanovia – the original medicines specialist backed by PE investor Triton Partners – asked us to help them build a brand supporting their strategic vision: To become a committed, progressive global specialty pharma business and a preferred partner for innovator pharma companies.
GENERATING INSIGHTS
Founded in 2013, the company has grown from a small family business operating solely in the UK to a global specialty pharma business. This transformation process required a fundamental review of the brand’s market positioning, brand awareness, associations, and reputation – to gain a holistic customer, stakeholder, and market understanding. Essential for aligning business strategy with future brand strategy.
A new brand emerges
The rebranding represents the next step for Pharmanovia, building on the strong acquisitions track record, but also growing through in-licensing and product development. The process involved the launch of a new name “Pharmanovia” and a new visual brand identity. Entering unexplored areas – bringing connotations of progress and innovation, while retaining authenticity.
“Whybrand provided thorough brand strategic work and professional advice for our rebrand. They designed a great new brand that reflects Pharmanovia’s rapid growth and position as the original medicines specialist globally. It was an absolute pleasure working with the Whybrand team.”
“Due to the pandemic situation, the project layout was entirely virtual. From assimilation of data sources to the generation of high-profile global stakeholder insights to a multistage branding process. Continuous open dialogue, consistency, and strategic rigor made this project a big success. Thank you to the teams at Pharmanovia and Triton Partners for this great project.”
